Disney Store and Selfridges unveil a stunning new limited-release collection
The range arrives 6th November in Selfridges stores nationwide and online at DisneyStore.co.uk.
To mark the in-store and online launch, the Disney Store plush mountain at Selfridges London will undergo a stunning transformation to be reimagined as a yellow Winnie the Pooh & Friends paradise. Guests visiting on launch day will be greeted by a joyful display celebrating the warmth and whimsical nature of this range.
The collection at a glance:
- Winnie the Pooh & Friends plush range: Winnie the Pooh, Tigger, Piglet and Eeyore have received an all-yellow makeover and feature a special edition patch embroidered with the Disney Store at Selfridges logo on the foot. Available in small, medium and super large sizes!
- Winnie the Pooh & Friends plush bag charms: Bringing a playful touch of Disney fun to everyday accessories
- Disney x Selfridges Winnie the Pooh Yellow Limited Edition Pins: Un-bear-ably cute designs showcasing favourite characters from the Hundred Acre Wood
- Disney x Selfridges Mickey Mouse Limited Edition Pin: A collectible highlight of the range celebrating Disney’s iconic Mouse
- Create Your Own Yellow Headband Plush: Adding to the Create Your Own line up Mickey Mouse head yellow plush available exclusively at Selfridges Londo
- Special Edition Mickey Mouse Ears Headband: A stylish nod to Selfridges’ unmistakable hue, blending timeless Disney fun with bold British flair
- Collectible Disney Store key: Designed especially for Selfridges
From his first appearance in A.A. Milne’s tales to his 95th anniversary celebrations, Winnie the Pooh has long held a cherished place in the nation’s heart, even said to have been beloved by a young HRH Princess Elizabeth, to whom Milne dedicated Teddy Bear and Other Songs from When We Were Very Young in 1926. Now, nearly a century later, the Disney Store at Selfridges Collection, ideated by Karen Billinghurst-Brown, reimagines Winnie the Pooh pairing his gentle nostalgia with Selfridges’ bold, contemporary yellow hue, first introduced in 1993, in a collection that feels unmistakably British, joyfully modern, and deeply rooted in storytelling.
Vicky Woods, Director, Disney Store EMEA, said: “Both Winnie the Pooh and Mickey Mouse hold a special place in the hearts of generations, each representing the warmth, imagination and optimism that define Disney. The Disney Store at Selfridges collection is about bringing joy, colour and a touch of Disney magic to the festive season, celebrating two British icons in a way that feels truly timeless.”
The Disney Store at Selfridges Collection forms part of the wider ‘A Most Magical Christmas’ collaboration between Disney and Selfridges. The partnership will see Selfridges London, Manchester and Birmingham stores as well as Selfridges.com transform into festive wonderlands filled with stardust. There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited editions of Disney favourites, specially commissioned fashion pieces and unique gift ideas), two bespoke Disney iterations of the iconic Selfridges yellow bag, and a truly unmissable façade that will bring the irresistible magic of Disney to the heart of London.
The Disney at Selfridges collection is available from 6th November 2025 at Selfridges London, Birmingham, Manchester Trafford and Manchester Exchange and online at DisneyStore.co.uk.
Content and images supplied – Disney/Selfridges
