Brits are looking beyond the spa for their next wellbeing break, swapping treatment rooms for tents and time in nature. According to Pitchup.com, Google searches for “nature holidays UK” rose by 60% year on year, compared with a 20% increase for “spa break UK”.

The booking platform’s own data points to a growing appetite for stays offering woodland walks, wild swimming, wildlife encounters and even yoga with goats. Rather than planning their escape around a treatment menu, travellers are choosing places where they can explore, unwind and enjoy the outdoors at their own pace.